Mobility is a practical fuel to power Digital Transformation.
First of all, what is Digital Transformation? Digital
Transformation is not about spending more money on technology as many people perceive
it to be. It is about adapting to the
changing digital behaviors of customers.
In all aspects of our everyday life, digital technology is taking a
strong foothold. Companies that fail to
realize the impact of Digital Transformation are placing their futures at risk.
To put Digital Transformation into simple terms, companies need to look deeper
into how they do business and focus on certain areas:
- Initiating digital initiatives from the top down with the company’s leadership setting the way.
- Encouraging innovation and new business models supporting digital transformation.
- Refocusing from legacy or traditional approaches towards current technologies such as Web (corporate and external presence), Mobile, Social Media, Internet of Things and Omni-channel.
- Digitizing assets for better information sharing across different functional areas.
- Effectively using technology to improve not only the customer journey but also your employees, partners and stakeholder experience.
With respect to mobile technology, the statistics are clear. According to the Pew Research Center, in 2014:
- 90% of adults have a mobile phone
- 98% of adults in the 18 to 29 age group have a mobile phone
- 97% of adults in the 30 to 49 age group have a mobile phone
In
addition, another study by the Pew Research Center says that in 2015, 64% of
American adults own a smartphone and they utilize it to navigate numerous
important life events:
- 62%
look up information about a health condition
- 44%
look up real estate listings or other information about a place to live
- 43%
look up information about a job
- 40%
look up government services or information
- 30%
to take a class or get educational content
- 18%
to submit a job application
So
what does this all mean? It means that a
key digital channel is already in the hands of nearly two-thirds of your
customers. About half of those have already transformed their digital behavior
by using mobile phones instead of traditional channels like desktop, laptops,
paper medium and brick-and-mortar. And
the numbers are only going to increase as younger people, who have never seen a
world without mobile devices, become of age.
It
is important to note that Mobility is the only element of digital
transformation. It’s critical to change how the business operates and how
information is gathered, consumed and shared across functional groups. It is a change that is far deeper into an
organization than just marketing and technology. Mobility is a great starting
point because Digital Maturity starts with the customer experience and more and
more, that begins when a customer reaches into their pockets, not for money but
for their mobile phones.
References:
Labels: Digital Transformation, Mobility